"More than half of motor insurance (52%), and a fifth of property insurance (24%) is purchased directly by consumers, including sales via a price comparison website."

Source: ABI Website November 2016

All the more reason that insurance carriers, brokers and intermediaries digitally transform. 

This not just adding a new technology but reforming the full continuum of processes serving customers.

New online insurance platforms can be implemented fast and licensed on a transaction based model for cost-effectiveness. All without having to change current core systems of record and proven in large scale deployments.

There really is no excuse for the Insurance C-Suite not to tackle this now, Don't be an analogue  dinosaur be a digital transformer.