Why the growth forecast from IDC (see below)? "... many organizations are still failing to see return on investment (ROI) (from big data & analytics) despite significant analytics infrastructure spending"
"Can Curated Data Fix The $18.3 Billion Analytics Market?" Bernard Marr FORBES 22 March 2017
You would expect the investment to slow especially after the billions spent year by year to date. Maybe buyers have identified the key reasons ROI disappoints.#
1) Data issues
2) Standalone analytics will always be partial solutions
Too often business users are taken in by exciting new BI tools and being not terribly data literate suffer unreliable analytics. The symptom is the cry " Your data isn't right!" with a similar response from the slighted party.
Explore this issue and the solutions at "Failing to see desired ROI from analytics & BI?"
Analytics outside core enterprise apps are a bit like The Emperor without Clothes- look great but no substance. Explore this further at
Unless these issues are addressed head-on return in investment will continue to disappoint and investment might suffer
The industries that will be making the largest investments in big data and business analytics products in 2017 are banking, discrete manufacturing, process manufacturing, federal/central government, and professional services. Combined, these five industries will spend $72.4 billion on BDA solutions this year. They will also be the largest spenders in 2020, when their total investment will be $101.5 billion. The industries that will experience the fastest growth in BDA spending are banking, healthcare, insurance, securities and investment services, and telecommunications, each with a CAGR of 13 percent.