"History provides numerous examples of organisations which got very good at optimising what they did, only to find that the world had moved on without them. ”  Jon Hall Medium April 25 2017 

Lesson here for all enterprises and public sector organisations planning digital transformation.

"Start with the Customer Experience and work backwards" 

This is what 360Globalnet did when designing how an insurer's business should be before developing the digital transformation platform.

See video 

What all digital transformers should do- transform through the eyes of the external customer rather than internal customer.See how effective this has been for Domino's Pizza below, and how.