"There are two sides. One is the digital transformation inside the backbone of our company. The second is going into the traditional business to try to see where digitization can improve either the processes or the business model or where it can create completely new business models."

Dirk Hoke CEO Airbus Defence and SpaceĀ 

Valuable perspectives from an advanced manufacturer digitising across all levels.

Compare this with Siemens and Philips- see

"Siemens, Philips & GE -digital transformers?"