Good case study though sobering to see the extent that print media losses far outweigh digital media gains in short term
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When Joe Ripp took the reins of TIME as CEO post the spin-off in 2014 (since replaced by Rich Battista), he made it clear that TIME would no longer be associated as a magazine company, but as a full-fledged media company[5]. TIME deployed a robust digital transformation strategy, including redesigning the organizational structure and enhancing its business model in a number of key ways.
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