"Digitisation has changed the nature of competition in the travel and hospitality industry. Incumbent businesses must be alert to indirect digital competitors who threaten revenue share."
Hotels need to get the right digital transformation strategies to engage customers with compelling offers. See "Travel technology: finding the right solution"
A combination of factors including budget airlines and ride-sharing have made traveling more affordable than ever. Still, when it comes to finding a place to stay, hotel rooms tend to cost a small fortune. Nowadays, there are solutions for people trying to save money thanks to the rise of the sharing economy, particularly websites such as couchsurfing and Airbnb. Both services give hotels a run for their money but how much is Airbnb actually saving people in major cities?