".... many business leaders are still not exactly sure where they should apply AI to reap the biggest rewards. After all, embedding AI across the business requires significant investment in talent and upgrades to the tech stack as well as sweeping change initiatives to ensure AI drives meaningful value, whether it be through powering better decision making or enhancing consumer-facing applications.
Through an in-depth examination of more than 400 actual AI use cases across 19 industries and nine business functions, we’ve discovered an old adage proves most useful in answering the question of where to put AI to work: “Follow the money.”
Source McKinsey & Company March 2019
Where does that lead?
- Supply-chain management & manufacturing
- Marketing and Sales
While applications of AI cover a full range of functional areas, it is in fact in these two cross-cutting ones—supply-chain management/manufacturing and marketing and sales—where we believe AI can have the biggest impact, at least for now, in several industries (exhibit).