Now this is what I call disruption - at least potentially. If they work back from the customer rather than forward from legacy systems and services they are potentially disruptive.
Leveraging all their financial expertise and combining that with technology is a challenge to traditional banks
He analogized Marcus to Amazon Web Services (AWS). Basically, Amazon invested heavily in offering its cloud infrastructure to other businesses, and it's become a massive money maker for the e-commerce giant. "Similarly, Goldman has a great deal of expertise in financial services. We are leveraging that capability and offering that to customers at a very different price point, and a very different cost structure than incumbent banks are able to offer," Dell said.