An interesting concept here, and another from Volvo on the back of Volvo Care last week.
This time, you have the opportunity to sublet the car and make a small profit. I wonder what happens here for the other necessary services such as insurance? I suspect it all has to be bundled to make it easy and simple.
With more and more of these coming to market, as the pandemic and other forms of mobility change the way we drive and think about getting around, will there ever be a world where our only option is a fully baked, all inclusive subscription?
And if so, is it 5, 10, 15 or 20 years out? Would love your views? Or do we get to autonomous and this all becomes moot? (Noting Waymo is open to the public now too!)
The company, which will soon start shipping cars to Europe, allows drivers to subscribe to its new sports utility vehicle for €500 (£455) a month with the option of renting it out to other people to earn the money back. The car “owners” can set their own prices and conditions for rentals, and share a digital key allowing their customers to drive without having to physically exchange keys.