Online platform brings the airline, hotel, and best of online retail customer experience to insurance customers.

Looks like this is the tip of the iceberg for Allianz when it comes to exploiting the full potential of digital transformation .

"“Since launching the platform we’ve experienced high levels of customer engagement and satisfaction which is fantastic. Over the course of the year we’ll be looking at other ways we can exploit this technology to help our customers.”

Ibi Moghraby Head Claims Strategy and Customer UX Allianz Insurance April 2017

Allianz are a shining example of starting with the customer, working backwards from their best and future interests and then designing and deploying online platforms. Not the other way round.

In today's world of connected customers, houses, pets, cars and homes the insurer that embraces a strategy to connect to all is likely to be the competitive leader for a long time. See related article "Insurers won't be disrupted"