PwC research shows the gap between intention and outcomes of digital transformation strategy and tactics. A gap often the result of forgetting the structural, cultural and leadership limitations of an organisation.
Add to that, the whole point of change is to anticipate the ideal customer journey and experience that future customers dream of. Too many initiatives focus on just improving the present instead of starting afresh and starting with the future.
You don't have much time to get this right- only one or two enterprises in each sector will steal the lion's share of profits.
Make sure you and the C-Suite are in the right mindset to be one of these winners. You really should read "Jerk- Twelve steps to rule the world". It will jolt you out of procrastination and if it does not you should be worried.
What we’ve learned, both through our surveys and in our own experience with clients, is that the human experience is vital to raising an organization’s Digital IQ. Businesses must think critically about how their digital initiatives will affect the experience of customers and employees, as even the most well-intentioned initiatives can have unforeseen impacts on people. Top performers in our survey — those reporting revenue growth and profit margin increases above 5% for the past three years and expected revenue growth of at least 5% for the next three years — have a better understanding of the human experience that surrounds digital technology. These companies prioritize user experience specialists and creating better customer experience through their digital initiatives.