PwC research shows the gap between intention and outcomes of digital transformation strategy and tactics. A gap often the result of forgetting the structural, cultural and leadership limitations of an organisation.

Add to that, the whole point of change is to anticipate the ideal customer journey and experience that future customers dream of. Too many initiatives focus on just improving the present instead of starting afresh and starting with the future.

You don't have much time to get this right- only one or two enterprises in each sector will steal the lion's share of profits.

See "Winner takes most in digital transformation"

Make sure you and the C-Suite are in the right mindset to be one of these winners. You really should read "Jerk- Twelve steps to rule the world". It will jolt you out of procrastination and if it does not you should be worried.