Digital disruption is often an excuse for failure to understand customer behaviour and needs.
Comprehensiveness is a differentiator - not only in hospitality industry, Choosing the right place to stay means catering for the differing tastes of customers. Hence Trivago's access to 1.8 million properties adds choice and if the price is right, value to customers and suppliers. Trivago becomes an essential digital link and transformer for connected customers and properties.
I have just drawn attention to the same critical success factor for the insurance world. The insured event or property is an integral part of customer behaviour and insurers need to understand that.
See "Competing in a world of crumbling boundaries"
Travel and trip insurance overlaps.
The great British travelling public are being encouraged to claim for sickness when abroad. Where does liability lie and who carries the cost?
- OTA
- Hotel
See "The scam making holiday firms sick"
This connected world is becoming ever more interconnected!
“Comprehensiveness is a differentiator,” he said, pointing out that Trivago now has access to 1.8 million properties, sourced from more than 180 booking sites, more than 230 hotel chains and some 11,000 individual hotels. It is the advertiser relations team which signs up the B2B supply, and is also responsible for getting suppliers to take advantage of the various tools Trivago makes available for the suppliers to optimise their presence on the site. It believes that the increased competition between suppliers drives better rates for the consumer and better returns for the supplier and itself.
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