More proof that just digital transformation is not enough. Too many analogues just want to digitise existing processes.

Start with the customer, a blank (digital) page and reinvent business models. Recruit people already proven to effectively disrupt analogue competitors.

There is still time to leapfrog the half-hearted taking this approach.

Read McKinsey's report (link at bottom of this article) and see "How companies can catch up to the digital revolution"