Hotel's planning digital strategies should download PACE Dimensions " Digitisation in travel and hospitality: Strategies to successfully compete" paper.
Airbnb has been a game changer for the hospitality industry, flooding the market with unique accommodation in a wide range of location types, often at a significantly lower price than a traditional hotel. Depending where you are looking to visit, though, you can still expect to pay over £100 per night. Using data from website AirDNA, this infographic shows the UK cities with the highest average nightly rate in the last month. While it would be reasonable to expect to see London at the top of the list, Bath is actually the most expensive by a long way.