"Too many companies are being lulled into a false sense of transformation security through siloed digital projects and change initiatives that are not strategically transformational. This results in the illusion of transformation, where companies that believe they are undergoing transformation are in reality only making changes."
Rob Llewellyn The Digital Transformation People
You see this frequently with analogue leaders starting incubators, investing in digital innovators and sometimes adopting and deploying digital products from new entrants.
But that activity hides the threat of real disruption, companies are liable to go the same way as Kodak and Nokia- down the pan!
"“Most of the executives I talk to are still very much focused on digital largely as a way to do “more of the same,” just more efficiently, quickly, cost effectively. But I don’t see a lot of evidence of fundamentally stepping back and rethinking, at a basic level, ‘What business are we really in?”
– John Hagel III – Deloitte"
And "What inhibitors are we trying to remove?"
Is removing them a compelling solution or will customers still rely on the way they cope today?
If the answer is compelling then it is time to identify all the behaviours, rules, processes and technology that need to transformed to make the disruptive jerk that will achieve market leadership. A butterfly rather than just a faster caterpillar.
t’s not uncommon for Transformation to be confused with Change, and George Westerman of MIT painted this perfectly when he explained; “when digital transformation is done right, it’s like a caterpillar turning into a butterfly, but when done wrong, all you have is a really fast caterpillar”.