Bezos is at it again, this time announcing his intention to shake up the American health care industry. His strategy for doing so teaches some valuable lessons.

  1. Surround yourself with the right people
  2. Have a learn-it-all mindset
  3. Be ready to play the long game

Take Goal 2 and apply it to digital transformation- it's is no good adopting a digital platform if you are then dependent on a vendor and army of consultants to iterate and make constant change. 

Too little, too late and too distant to the customer.

You have to free front-line staff to make the constant changes frequently that deliver the optimal customer experience and operational efficiencies.

Learning by mistake and even failure. That sorts out digital changers from digital transformers.