An engineer, proven innovator, transforming existing products and now he has electric cars in his sights. Sir James Dyson already has taken a bet on solid state batteries so cars seem a natural step.

Tesla is finding the logistics of manufacturing a challenge and faces incumbent auto manufacturers are transforming petrol/diesel production lines to electric and autonomous driving manufacturing.

Will Dyson come a cropper against these competitors?

Intriguingly the FT article points to four factors that could beat Tesla and incumbents.

  1. Plastic makes the cars lighter — important because of the weight of electric batteries
  2. Plastic allows for more inventive designs.  
  3. The first car would look “quite different” to any currently on the market.
  4. Dyson's Solid State Battery innovation 

Dyson has beaten industry heavyweights before and cold do so again.