"“I don’t do squishy and I don’t recommend that anyone who does innovation does squishy. This means setting out knowing what you want to accomplish."   - Lara Dryan Managing Director Innovation Royal Bank of Scotland 

Yet it does surprise me how often companies wish to trial innovation with very vague objectives.  Sometimes goaded by the thought "we need to do something with digital" or fear of disruption from external competitors.

But without compelling and strategic goals that define the expected impact of innovation trials and POCs will remain "squishy" and  by definition "easy to squash" the fate of many a digital transformation project.