94% of Banking Firms Can’t Deliver on ‘Personalization Promise’

Mike Daly

9/23/2018 12:00:00 AM

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Mike Daly

Worrying report for many mainstream banks who face competition not only from new innovative banks but also from the kings of customer UX and personalisation- the GAFAs of this global world headed by Amazon.

Read " Banks & Insurers should be worried about Amazon robbing their business — here's why"

And now follow link to article below

94% of Banking Firms Can’t Deliver on ‘Personalization Promise’ Subscribe Now Get The Financial Brand Newsletter for FREE - Sign Up Now TwitterFacebookLinkedInEmailPrint0 Comments One of the strongest differentiators in the future will be the ability to deliver real-time, highly personalized experiences. The inability to deliver on the 'personalization promise' is a major concern for banking executives according to new research from the Digital Banking Report.

https://thefinancialbrand.com/74986/banking-personalization-targeting-trends/