Uber's latest approach is teaching us about the value of being unconventional.
Using data and analytics to spot and identify a demand gap for new menus persuading local chefs and restaurants to cook the new meals and, of course, delivering the meals exclusively by "Uber Eats".
"Secret Restaurants" only available from Uber Eats.
In this example, Uber notice gaps and brought that data to restaurateurs, who saw the situation as a chance to spread out their fixed costs over a higher volume of orders. Everyone wins. As you're looking to grow, identify potential key relationships that provide a win-win for both parties. To thrive in the future landscape of work, being talented isn't going to be enough. To stand out and make your biggest impact, partnerships and collaborations will need to be a key component of your strategy.