Focus here in the products themselves i.e. "buying the same product that our parents' generation would've bought".
Call to arms here for insurers to catch up banks some of which are partnering with fintechs to a far greater degree that insurers with insurtechs. What do you think?
“If you buy car insurance, you buy the same product that our parents’ generation would’ve bought. It’s seen almost universally as something that is disliked, and that’s unfair so we set out to apply a similar principle [as digital banking] to create products that customers love and trust and are fairer in the insurance industry as there hasn’t been any innovation or disruption so far. “The opportunity is there to take an unloved consumer product that touches just about everyone in the UK…that really hasn’t changed in 40-odd years.”