As the smartphone is the way people so often transact, gain information, communicate and generally get on with life these practical lessons are relevant for all digital transformation projects.

Summarised as: -

  1. First impressions matter
  2. Speed accentuates good design
  3. Talk to your customers
  4. Use data to justify design
  5. Relapse is real
  6. Be bullish on new tech
  7. Cross-functional buy-in is key

Ryan Warrender also gives a valuable list of the most effective UX tools and trends from 2018. Well worth a read and applying the lessons