Whether in or out of EU its Digital Strategy will have an impact which The Economist analyses.
"The European Commission now wants to repeat the trick in other areas. The main document presented this week, a white paper on artificial intelligence, is a grab bag of measures to foster the use of AI in Europe and to limit perceived dangers of the technology. The commission also released a “strategy” to promote the use of data, the most important input for AI applications. The idea is to create a “single European data space” in which digital information flows freely and securely. To make that happen, the commission wants, among other things, to eliminate legal barriers that keep firms from sharing data and investing in cloud services that facilitate sharing."
If Facebook, Alphabet and Microsoft pay attention so to had others follow.
This combination has given rise to what Anu Bradford of Columbia Law School calls, in a new book of the same name, the “Brussels effect”. Digital services are, in her words, often “indivisible”. It would be too expensive for big tech firms to offer substantially different services outside the EU. As a result, most have adopted the General Data Protection Regulation, Europe’s strict privacy law, as a global standard. Governments, too, have taken more than a page from the EU’s data-protection book. About 120 countries have now passed privacy laws, most of which resemble the GDPR and its predecessors.