Whether in or out of EU its Digital Strategy will have an impact which The Economist analyses.

"The European Commission now wants to repeat the trick in other areas. The main document presented this week, a white paper on artificial intelligence, is a grab bag of measures to foster the use of AI in Europe and to limit perceived dangers of the technology. The commission also released a “strategy” to promote the use of data, the most important input for AI applications. The idea is to create a “single European data space” in which digital information flows freely and securely. To make that happen, the commission wants, among other things, to eliminate legal barriers that keep firms from sharing data and investing in cloud services that facilitate sharing."

If Facebook, Alphabet and Microsoft pay attention so to had others follow.